Tax Disruption

Are you ready for the digital world of tax?

Tax in the brave new world

Advanced digital technologies are moving out of the lab and into the real world. Their impact on business models across the economy will be dramatic. While you may have already considered how they’ll change your business model, you may not have thought about how these developments will impact the tax you pay.

Tax authorities are also digitising, investing heavily in new technologies that will radically transform their powers of control and oversight. As the subject of their supervision, you’re also going to feel the heat.

We call the impact of these changes tax disruption.

In this new world, your in-house tax function is going to need new capabilities to give management the same level of comfort on tax compliance and your interactions with the authorities. You’ll need to invest just to stand still.

We help our clients define and plan for the moment the taxman gets these superpowers. Will you be ready?



White papers: daring to think out loud about tax disruption

Few people are aware of the way new digitally-enabled powers are set to transform the way public administrations and tax authorities go about their business. Even fewer are prepared to deal with the impact this will have on the tax they pay and how they pay it. Read our white papers to find out what the thought leaders have to say about the new field tax disruption.



What happens when the taxman gets superpowers?

Digitalisation meets tax authority: in a new white paper we explain why the corporate world should be preparing now for the imminent digitalisation of tax authorities. Companies will have to make extra efforts to get their tax capabilities quickly on the same data-driven level at which the authorities will be operating soon.

Read more

When the sleeping giant awakes…

Digitalisation meets public administration: this white paper explains the massive disruptive impact of the ‘zero cost of control’ phenomenon on business and society. Businesses are now entering a transitional phase and can expect a time of uncertainty that is potentially full of surprises. Tax is a prime example.

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Digital tax immersion sessions

Join us for one of the four digital tax immersion session’s to discuss these questions, experience how technology will transform the way we comply with tax legislation, and develop your strategy to ensure that you are ready for tax in this new world.

2–3 hour Inform session

Our INFORM tax immersion session is a 2-3 hour awareness workshop for decisionmakers without a tax specific background, specifically aimed at company owners, board members, chief executive and chief digital officers.

You already understand what emerging technology might do for your business model. But have you considered how these changes might impact the tax you pay, or how the authorities could use these technologies to become radically more effective at supervision and control?

At the workshop you’ll first get a brief introduction to our Experience Center digital co-creation facility. Then we’ll introduce the global trends that we’re observing in tax frameworks and discuss how technology-driven disruption to business models will impact how and where companies pay tax – and why you should care and start preparing right now.

You should leave this session with a better understanding of how tax will change as a result of the digital transformation sweeping the whole of society, including your business, and a grasp of the questions you need to ask of your management team to ensure that they’re prepared.

Register for this session

4 hour Educate session

Our EDUCATE tax immersion session is a half-day educational workshop for decisionmakers in tax, specifically aimed at CFOs and heads of tax who are browsing for ideas on how technology can transform the tax function.

At the workshop you’ll first get a brief introduction to the general trends we’re observing in global tax frameworks. We’ll then share some specific examples of how technology can impact the various tax disciplines, with a view to giving you inspiration on how they can be used in your business. We’ll then take time to discuss our experience of how an overall tax technology strategy might be developed.

You should leave this session with a practical understanding of how existing technology can help you manage your function, and how emerging technology will further support your role as a strategic partner to the business.

Register for this session

4–8 hour Focus session

Our FOCUS tax immersion session is a half- or full-day workshop dedicated to defining a digital vision for a specific domain in tax, and then exploring how existing and emerging technologies could be deployed to deliver on this vision. The workshop is specifically aimed at heads of tax and those responsible for specific tax domains (e.g. VAT, corporate tax and customs) – people who are charged with delivering ‘digital change’ either in their specific domain or using a specific technology (e.g. artificial intelligence or robotics) but who need help to define their plan.

You should leave this session with a better understanding of how to define the roadmap for your organisation’s digital transformation within tax, and where to prioritise your resources to maximise impact.

Register for this session

8 hour Create session

Our CREATE tax immersion session is a full-day bespoke co-creation workshop tackling a specific problem defined by you in advance of the session. Depending on the challenge you identify, we will bring examples, share our experience and dedicate our time to help brainstorm solutions for your specific challenge.

You should leave this session with a concrete plan to address your specific tax challenge.

Register for this session

Want to know more? Check our what is happening in the world!

Machine Learning

MachineLearning cleared the next hurdle! With Generative Adversarial Networks (GAN) computers can understand concepts without being taught the meaning of those concepts.

Find out more

Showdown with Airbnb

As the Wirtschaftswoche reports, the German tax authorities requested information from Airbnb Europe about ALL German hosts on suspicion of tax evasion.

Find out more

Companies have accepted that the rules will change

The digital economy has led to new tax debates, with the E.U. now considering rules to ensure that “digital business activities are taxed in a fair and growth-friendly way.” Interview on CNN Money Switzerland with Christoph Schärer.

Watch the interview

In an age when data is a lucrative commodity, how much are you giving away for free?

Following the Facebook data scandal, CNN Money Switzerland is looking at web scraping, a legal tool that can help gather useful information about you and your company.

Watch the interview


India’s Aadhaar ID system is a nice example how a small technology driven administrative innovation can quickly expand and become an all-seeing eye! In 2009 established on voluntary basis to help the poor get welfare benefits, it quickly became the world’s largest biometric ID system.

Find out more

More and more data for the tax man

Last week HMRC struck an agreement with multiple online marketplaces like Amazon and eBay.

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The Australian Taxation Office (ATO) thinks about risk profiling and rating ALL tax payers.

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James Bond

James Bond is now a tax collector?! Recently it was revealed that UK intelligence authorities are sharing their huge collection of socialmedia data with the tax authorities.

Find out more

Contact the Tax Disruption team 

Christoph Schärer

Tax Partner, Chief Digital Officer Tax and Legal, Zurich, PwC Switzerland

+41 79 745 09 26


Stuart Jones

Senior Manager, Client Workshops and Projects, Zurich, PwC Switzerland

+41 58 792 45 16


Dr. des. Christian R Ulbrich

Assistant Manager, Tax Disruption Think Tank, Zurich, PwC Switzerland

+41 58 792 23 16


Isabelle Schneider

TLS Senior Manager, Zurich, PwC Switzerland

+41 58 792 43 62