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Customer centric webinar series

Whatever industry you operate in, now’s the time to take bold steps forward to get closer to your customers.

Get closer to your customers by transforming your marketing and sales.

Digitalisation and new emerging technologies are disrupting all sectors and economic activities – from retail and hospitality to financial services and manufacturing to NPOs. But as different as the specific challenges may be, all sectors have one thing in common: transforming your marketing and sales to get closer to your customers is more important than ever.

Our customer centric webinar series show you how to reap the benefits of transformation and grow your business by using the best strategies and tools – in an easy and pragmatic way and with instant results.

Check out our webinars and learn how to move from the basics of digital marketing to continuous optimisation to maximise returns. 

Check out the archive here

Upcoming webinars

How to marry people and processes to maximise success in a sales function driven by technology

We are excited to invite you to our webinar, “Sales in the digital age”, taking place on October 27, 2021.

In a fifty-minute panel, we, alongside Masterclass Training and Trend Micro will be sharing knowledge and experiences in the field of sales.

The focus of the session lies with answering the question:

How can an organization optimise processes and build and maintain relationships in a time where the sales function is dominated by technology?

Speakers:

  • Jasper Kakes, Director, Customer, PwC Netherlands
  • Mattias Eklund, Senior Manager, Marketing, PwC Switzerland
  • Isabel Rimmer, Founder & CEO, Masterclass Training
  • Frank Schwittay, SVP Sales Europe, Trend Micro
Webinar: Sales in the Digital Age

Date and time

27 October 2021, 4pm - 5pm

Language

The webinar will be offered in English and will be free of charge.

Click here to register

How to win more donors through personalisation, transparency and impact measurement

The challenges NPOs face are as demanding as those faced by private businesses. With limited resources and in an increasingly competitive environment, nonprofits must meet the different needs and growing expectations of stakeholders. NPOs are now tasked to adapt to the technological advancements in society at large.

In our upcoming webinar you will learn how to navigate this landscape with solutions and experience provided by PwC. We will share insights that we gathered over the past years and give you an idea on how the Salesforce digital platform can empower NPOs.

You will also find out more about AMP Impact, an Impact Measurement Solution for NPOs on the Salesforce platform, which is tailored specifically to the needs of nonprofits. It enables NPOs to improve engagement and increase their impact by building an organisation that is better connected digitally.

Speakers:

  • Alexander Schultz-Wirth, Partner, Head Customer Centric Transformation NPO, PwC Switzerland
  • Oliver Ripplinger, Director, Customer Centric Transformation NPO, PwC Switzerland
  • Klaas Jansen, Senior Manager, Salesforce Technology Consulting, PwC Netherlands
  • Guest speaker: Zak Kaufmann, Co-Founder and CEO Vera Solutions
Webinar: How to win more donors – focusing on personalized engagement, transparency and impact measurement

Date and time

28 October 2021, 2pm - 3pm

Language

The webinar will be offered in English and will be free of charge.

Click here to register

Customer needs don’t stand still. Luckily, neither do the technologies and approaches for fulfilling them.

Past webinars

PwC Switzerland's Marketing transformation

PwC Switzerland embarked on its journey with Salesforce three years ago. In our webinar we shared some of the ups and downs along the way to transforming our sales and marketing. This is a rare opportunity for a frank look behind the scenes at how PwC Switzerland has implemented Salesforce, and to see how our experience might translate to your organisation.

This webinar was held in English and German.

Watch the recording in English now

Zur Aufzeichnung auf Deutsch

The power of marketing automation

Specialists from Salesforce and PwC gave insights into the actual state of marketing, described the status quo in Switzerland and presented multiple real-life cases to show marketing automation in action in the financial services industry.

Watch the recording now

Get your client data safely – and compliantly – to the cloud

The cloud is the logical next move for many businesses seeking to provide a state-of-the-art customer experience. However, for financial services providers in particular, moving to a cloud raises various questions. In this webinar, specialists from PwC and Salesforce will be guiding you through the legal and technical requirements and the requisite safeguards.

Watch the recording now

Accelerating digital transformation in insurance

In this webinar you’ll get the chance to hear experts from PwC, academia and Salesforce explain how to create a platform to accelerate digital transformation in your sales, services and marketing. You'll get insights into insurance trends and a vision for serving tomorrow's insurance customer. Learn how to define the right operating model to facilitate your customers’ journey.

Watch the recording now

Creating sales excellence and an integrated sales funnel

Many organisations talk about customer centricity and its importance, however, they do not walk the talk. At the end of the webinar, you will have a better idea on where to set your focus in order to drive an integrated and customer centric sales funnel.

Watch the recording now

Trends in manufacturing: transforming your Field Service team

You’ll see the return companies are seeing from making the bold decision to bring their Field Service teams into the digital age. Take an hour to get smarter about things that matter to your boss and industry peers!

Watch the recording now

How to capture growth opportunities in disruptive banking

Find out which six trends are shaping the financial service sector in Switzerland and learn why reviewing your position in a partnership and ecosystem is crucial to address changing customer needs. 

In addition to those trend, we will present ideas how to actually extend your value chain for customers. 

We have one guest speaker: Jonas Arvsäter, Head of Bank Development of Zurich Insurance Group AG, to show growth opportunities in insurance.

Watch the recording in English now

PwC & Salesforce

PwC’s a global strategic Salesforce Partner. Driven by the idea that companies should treat all customers like they're the only customer, PwC's solutions - powered by Salesforce - are designed to strengthen your client relationships and experience. From sales, service, customer management, marketing and more, we'll help you find the right Salesforce solution to meet your needs.

Get in touch 

Please enter your email address so that we can help you to get closer to your customers.

https://pages.pwc.ch/core-contact-page?form_id=7014L0000000nk4QAA&embed=true&lang=EN

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Contact us

Alexander Schultz-Wirth

Alexander Schultz-Wirth

Partner FS Technology Consulting and Customer Centric Transformation, PwC Switzerland

Tel: +41 58 792 47 97

Oliver Ripplinger

Oliver Ripplinger

Director, Customer Centric Transformation, PwC Switzerland

Tel: +41 58 792 4754

Carl Haynie

Carl Haynie

Director, Customer Centric Transformation, PwC Switzerland

Tel: +41 79 597 23 32