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Digitalisation, emerging technologies, and new customer needs are disrupting all sectors and economic activities. In the industrial manufacturing & automotive sector not only customer-centricity in sales and marketing, but also transformation and digitalisation of business and production processes are key for a company’s survival.
Check out our video series, hosted by Dr. Michael Betz and Florian Greiner, and learn the latest trends in sales and technology-led transformation to future-proof your business.
Oliver Ripplinger, Customer Centric Transformation, PwC Switzerland, talks to Dr. Michael Betz about the challenges of sales operating models. He explains why a holistic view is key and how more structure and a greater involvement of the marketing function will lead to more sales.
Dr. Lukas Vogel, Strategy & Transformation, PwC Switzerland, explains in an interview with Florian Greiner why successful technology transformations are not just about technology – and which topics need to be clarified before you start your transformation journey.
«Our industrial products video series shows you how to address and reap the benefits of sales- and technology-related transformation and grow your business by using the best strategies and tools – and it elaborates on challenges and proven factors for success.»
Sign up to get invited to our next Industrial Product Breakfast. This event series, co-hosted with the Swiss association of mechanical and electrical engineering industries, Swissmem, is an exclusive platform to discuss the latest industry developments and trends. Attendance is by invitation only and places are limited.