Trust in a circular future

How investing in the circular economy will transform the way we do business

Climate change is a given. In decades of booming consumption, the necessity to conserve our planet’s resources seemed to have got lost. But there’s now consensus that change is needed to avoid permanent damage to our planet and its resources. In their new report, PwC and WWF introduce a sustainable way of doing business – setting a course for a circular economy to give you new revenue streams and reduce resource dependence. 

Discover how to transform and grow your business by adopting the circular economy and subscribe to be the first to receive our new report ‘Circularity as the new normal – Future fitting Swiss businesses’.

Download the full report

What exactly is the circular economy?

Before we go any further, let’s first define what we mean by a circular economy. The definition provided in the new report from PwC and WWF builds in the various circular economy strategies:

“Circular economy supports sustainable development by aiming to secure the resources to sustain our current and future generations. This is achieved by minimising resource inputs and waste, emission, and energy leakage of products over time, using four distinct strategies: narrowing, closing, slowing and regenerating resource loops.”

Whatever definition you choose, a circular economy is the alternative to the linear economic system that still predominates: raw materials are extracted, and products are manufactured and sold, consumed and disposed of − leading to shortages of raw materials, emissions, large volumes of waste and the associated environmental problems.

Circular Economy

What are the challenges involved in seizing the opportunity?

Naturally there are challenges for both businesses and the economy as a whole, but they’re likely to be offset by the potential benefits.


Adjusting business models, processes and product offerings requires initial investments.


But these investments will pay off in the form of value created by new circular products and services, as well as creating new jobs in growth areas.


Firms still need to recognise a circular economy as an opportunity.


But they’re starting to realise that this is a multi-billion-franc opportunity to recover resource value and access new markets and green funds – and offset market, operational, business and legislative risks associated with the current ‘take-make-dispose’ model.


There needs to be a mind shift and changes in the behaviour of all stakeholders, including the general public.


But when this happens it will achieve alignment with the national sustainability agenda, enabling Switzerland to keep up with general sustainability trends and requirements and become a frontrunner in a globally growing market.


Primary resources extracted in low-wage countries are often cheaper than secondary raw materials.


But a circular economy will reduce primary resource usage, build a more resilient economy and society, and tackle systemic risks linked to waste of resources – by profitably harnessing Switzerland’s technical prowess and access to financing.


There needs to be a deeper understanding of circularity and related strategies.


But circular economy thinking is a chance to catch up with countries in the EU and beyond that are leading the way in circular strategies and implementation, and make measurable progress in terms of sustainability commitments.


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Contact us

Dr. Antonios  Koumbarakis

Dr. Antonios Koumbarakis

Partner, Sustainability & Strategic Regulatory, PwC Switzerland

Tel: +41 58 792 45 23

Christophe Bourgoin

Christophe Bourgoin

Partner, Investor Reporting and Sustainability Platform Leader, PwC Switzerland

Tel: +41 58 792 25 37

Dr. Astrid Offenhammer

Dr. Astrid Offenhammer

Senior Manager, Sustainability Regulation Corporates, PwC Switzerland

Tel: +41 78 696 32 11

Moritz  Obst

Moritz Obst

Strategic Regulatory & Sustainability Services, Legal, PwC Switzerland

Tel: +41 58 792 47 19