Our culture, purpose and values

3,864 people from 91 nations – diverse and committed

Our purpose

In our everyday work we naturally observe laws, directives and standards. So in this respect we're the same as any other professional services firm.

However, it's our corporate culture which contributes PwC's added value. Together, we work towards our purpose: To build trust in society and solve important problems.

Our purpose is integral to the value we create as a business and it's shared story of why we do what we do.

Our values and behaviours define the expectations we have for working with each other and our clients. They are: Work together, Care, Make a difference, Reimagine the possible and Act with integrity

Our values

  • Stay informed and ask questions about the future of the world we live in
  • Create impact with our colleagues, clients and society through our actions
  • Respond with agility to the ever-changing environment in which we operate

  • Make the effort to understand every individual and what matters to them
  • Recognise the value that each person contributes
  • Support others to grow and work in the ways that bring out their best   

  • Share relationships, idea and knowledge beyond boundaries
  • Seek and integrate a diverse range of perspectives, people and ideas
  • Give and ask for feedback to improve ourselves and others  

  • Dare to challenge the status quo and try new things
  • Innovate, test and learn from failure
  • Keep an open mind to the possibilities in every idea

  • Speak up for what is right, especially when it feels difficult
  • Expect and deliver the highest quality outcomes
  • Make decisions and act as if our personal reputations were at stake

Our Code of Conduct

The trust that our clients, communities and our people place in PwC, and our high standards of ethical behaviour, are fundamental to everything we do. As we go about our work it’s important we have a frame of reference for the decisions we make every day. Our Code of Conduct (Code) can guide us, no matter where we are or what we do. It's how we do business.

The Code reinforces the importance of conducting business within the framework of professional standards, laws, and regulations, together with our own policies, values, and standards, even as we work across borders. It outlines the values and behaviours that define how we do business. It holds us accountable to be open-minded and responsive and to give our best.

What we achieve as PwC is entirely dependent on how we all individually put our purpose and our values at the centre of everything we do – every day, in every action. So let’s work together to build trust and solve important problems. Let’s encourage collaboration, cultivate curiosity and innovation, act with integrity and foster a sense of care, always.

Learn more about our ethical principles and how we behave

Human Rights Statement

PwC serves clients and communities around the world, working to achieve our Purpose: to build trust in Society and solve important problems. Every day, we come together to make this happen, and whether we’re working with PwC people or others, we depend on each other to be mindful of our ethical responsibilities.

Our approach to human rights is already well integrated into our existing business practices, for example as part of our Human Capital, Procurement, Ethics & Compliance and Corporate Responsibility activities.

Our unwavering commitment to human rights is demonstrated through our actions, our involvement in voluntary initiatives like the UN Global Compact and our Global Human Rights Statement.

Download the Human Rights Statement (PDF)

Our approach to corporate responsibility and inclusion and diversity

We value responsibility and sustainability

Responsibility and sustainability are part of the mission statement for most companies. But for us, it's part of our everyday work experience. After all, if you offer the best advice you must also lead by example. Are we perfect? Of course we're not. But we work hard every day to become even better.


Diversity and inclusion – that's our focus

We see diversity and inclusion as business imperatives not just nice-to-haves: we respect and value differences. We do so in the knowledge that we create the most value when people from different backgrounds and with different points of view work together. Be yourself. Be unique. At PwC Switzerland.


PwC's Ethics Helpline

Speaking up to raise a concern of any type is crucial to our culture at PwC and our purpose.

Visit the helpline

Ethics Helpline

My vision as CEO of PwC Switzerland is to be an equal opportunity and equal salary employer. I am proud that we have achieved an official certification of equal compensation between women and men by the Equal-Salary Foundation.

Andreas Staubli, CEO PwC Switzerland

We are proud to be awarded:

Contact us

Natalie Vogel

Head of Talent Acquisition, Zurich, PwC Switzerland

+41 58 792 49 99


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