Our culture

3,200 people from 72 nations – diverse and committed

'Building Relationships - Creating Value' is our motto. We have about 3'200 people from 68 nations, so our workforce is as diverse as our ideas. Together, we create our distinctive values: personal and business, economic and ecological, and social and ethical. And the people we work for are just as varied as the people who work for us.

Our purpose and our values

In our everyday work we naturally observe laws, directives and standards. So in this respect we're the same as any other professional services firm.

However, it's our corporate culture which contributes PwC's added value. Together, we work towards our purpose:
To build trust in society and solve important problems.

Our purpose is integral to the value we create as a business and it's shared story of why we do what we do.

Our values and behaviours define the expectations we have for working with each other and our clients. They are:

First name terms

One thing symbolising these values most clearly is the way everyone, from apprentices to the CEO, is on first name terms. This reflects the respectful way we work together, our inspiring, partnership-based style of leadership, and our culture of coaching and feedback.

We value responsibility and sustainability

Responsibility and sustainability are part of the mission statement for most companies. But for us, it's part of our everyday work experience. After all, if you offer the best advice you must also lead by example. Are we perfect? Of course we're not. But we work hard every day to become even better.

Inclusion and Diversity – that's our focus

PwC promotes a corporate culture in which diversity and inclusion are key factors. Because we know that diverse teams are particularly innovative and successful. Learn more

Make a difference: 

  • Stay informed and ask questions about the future of the world we live in
  • Create impact with our colleagues, clients and society through our actions
  • Respond with agility to the ever-changing environment in which we operate

Work together:  

  • Share relationships, idea and knowledge beyond boundaries
  • Seek and integrate a diverse range of perspectives, people and ideas
  • Give and ask for feedback to improve ourselves and others   

Reimagine the possible:                

  • Dare to challenge the status quo and try new things
  • Innovate, test and learn from failure
  • Keep an open mind to the possibilities in every idea
  • Make the effort to understand every individual and what matters to them
  • Recognise the value that each person contributes
  • Support others to grow and work in the ways that bring out their best   
Act with Integrity:
  • Speak up for what is right, especially when it feels difficult
  • Expect and deliver the highest quality outcomes
  • Make decisions and act as if our personal reputations were at stake