Technological and market-related breakthroughs make it necessary for pharma companies to make strategic decisions on how to benefit from AI in the future. The transformation of a traditional pharmaceutical company to a “digital pharma player” will affect the nature, scale and complexity of its R&D and the respective corporate governance.
If applied in a responsible manner, artificial intelligence (AI) offers vast opportunities. However, these benefits can only come from understandable and ethical AI that your stakeholders can trust. A sound end-to-end governance framework can ensure that your AI applications and systems meet their full potential.
Our survey shows that companies that maximise the value of data in a secure and ethical way are able to monetise their data more effectively.
Positive customer experiences are the be-all and end-all of business survival. Get to know your customers’ user experience and fine-tune the way you interact, if you want to ensure the success of your products and services.
The future is data – but understanding that your end customer is more than a number will require you to think beyond the average. Here are five considerations to explore what data – and how much of it – you really need to provide true personalised solutions.
Safety and security lie at the heart of the prosperity of any nation. Citizens want to feel safe (protected from risk or injury) and secure (free from danger or threat). But today security is challenged in all aspects of our daily lives and trust in the institutions that should keep us safe is low.
PwC’s Digital Trust Insights study looked at the resilience strategies of over 3,500 firms globally. We’re in the midst of a mindset shift in what it takes to protect business and rebound from cyber disruptions.
The Financial Services sector is experiencing widespread technological innovation. Consumers now expect to interact with products and services in ways that mean businesses are having to make fundamental changes to how they engage with their customers.
Artificial intelligence (AI) models can be so complex that people perceive them as a «black box». Responsible AI solutions for your customers are only effective if your workforce and customers are able to trust them. PwC helps you make AI explainable and helps you harness the power of AI in an ethical and responsible manner.
Digital marketing will change in 2019 and what worked in the past won’t work anymore. So in the next few weeks I’ll be sharing my thoughts on what you need to change to be successful in 2019, in the form of 6½ tips. Here’s my tip No. 1.
Blockchain technology is rightly considered to be revolutionary. It makes the value chain more reliable and efficient than any conventional approach, especially in the financial world. It’s a place where transactions occur without an intermediary, in real time, and with unalterable records.
Controlling the dark side of AI