PwC’s report «Seeing is believing» explores the impact that virtual reality and augmented reality will have on the economy by looking at how these technologies can help organisations grow their revenues while transforming the way they engage customers and colleagues.
Digital marketing will change in 2020 and what worked in the past won’t work anymore. So in the next few months I’ll be sharing my thoughts on what you need to change to be successful, in the form of 6½ tips.
In the era of data protection, less (data) is more
PwC’s study «Digital Product Development 2025 – Agile, Collaborative, AI-Driven and Customer-Centric» shows how digital product development drives performance and makes customers happier. It also uncovers what Digital Champions are doing differently to achieve their results.
Technological and market-related breakthroughs make it necessary for pharma companies to make strategic decisions on how to benefit from AI in the future. The transformation of a traditional pharmaceutical company to a “digital pharma player” will affect the nature, scale and complexity of its R&D and the respective corporate governance.
If applied in a responsible manner, artificial intelligence (AI) offers vast opportunities. However, these benefits can only come from understandable and ethical AI that your stakeholders can trust. A sound end-to-end governance framework can ensure that your AI applications and systems meet their full potential.
Our survey shows that companies that maximise the value of data in a secure and ethical way are able to monetise their data more effectively.
Positive customer experiences are the be-all and end-all of business survival. Get to know your customers’ user experience and fine-tune the way you interact, if you want to ensure the success of your products and services.
The future is data – but understanding that your end customer is more than a number will require you to think beyond the average. Here are five considerations to explore what data – and how much of it – you really need to provide true personalised solutions.
PwC’s Digital Trust Insights study looked at the resilience strategies of over 3,500 firms globally. We’re in the midst of a mindset shift in what it takes to protect business and rebound from cyber disruptions.
Safety and security lie at the heart of the prosperity of any nation. Citizens want to feel safe (protected from risk or injury) and secure (free from danger or threat). But today security is challenged in all aspects of our daily lives and trust in the institutions that should keep us safe is low.
The Financial Services sector is experiencing widespread technological innovation. Consumers now expect to interact with products and services in ways that mean businesses are having to make fundamental changes to how they engage with their customers.