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Our latest research and insights: Digital
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Grow your business based on your customers' needs
To actively generate growth, you need to have a customer growth strategy based on your customers’ needs and aligned with your and your customers’ core brands and values. Read how we supported an international pharmaceutical company to master specific challenges and to expand in Europe.
Decentralised Finance: Defining the future of finance
Decentralised Finance (DeFi) has experienced tremendous growth since mind-2020. While it is still in its early days, DeFi has shown us that decentralising financial services at scale is possible. In this report, we have set out to share some key considerations in the area of governance, security, tax and regulatory that we believe the DeFi ecosystem should take note. We hope that the insights in this document will be a positive contribution to the collective efforts to build the future of finance and money.
Doing business sustainably means keeping your word
Salesforce Switzerland boss Petra Jenner talks about why trust makes transformation sustainable. And why it has become priceless.
PwC's Marketing Transformation
Why should you trust us? Because we have been through the same experience ourselves.
COVID-19 throws the spotlight on data
COVID-19 has put cyber risks among the main strategic risks. This is due to accelerated digitalisation, a further rise in cyber crime and increasingly stringent regulations. As digitalisation increases, data, its protection and security will become a major focus of businesses and thus of cyber security. Companies would do well to continue updating their security organisation and to have technology experts focus on their business transformation.
Global Top 100 Companies
What does it take to be a top 100 company? A market capitalisation of at least $128bn, 62% more than last year. For the first time, a company surpassed the valuation of $2 trillion. Our report «Global Top 100 companies 2021» lists the global ranking of the top 100 public companies by market capitalisation and shows how regional and industry dynamics are changing. One thing is clear: tech is the undisputed king.
Life is about transformation
Entrepreneur and artist Hannes Schmid talks about Switzerland as a model for success. And about Smiling Gecko as a part of his life’s work.
NGOs are businesses too
The challenges NGOs have to contend with are every bit as demanding as those faced by private businesses. Luckily there are end-to-end solutions available tailored specifically to the needs of NGOs to enable them to improve engagement and increase their impact by building a better-connected digital organisation.
How PwC’s Cybersecurity team stopped a new kind of cyber-attack in mere minutes
When a number of clients using our Managed Cyber Defence (MCD) services were targeted by the so-called TA505 threat actor in the course of September 2020, it was basically nothing new or unfamiliar. As a team working in cyber threat operations, PwC’s team regularly takes on a motley assortment of potential spies and cyber criminals.
The Evolving Customer: Profile of a Winner
What makes businesses rise above the rest in the ‘next normal’? What are they doing that other businesses aren’t? Our report ‘The Evolving Customer: Profile of a Winner’ gets to the bottom of the secret of a successful transformation. One thing is clear: technology alone is not enough – business change and committed employees are also needed.
Using digitalisation in the financial industry to emerge stronger for the future
Although transformative technologies have been changing working styles and industry approaches for some time, COVID-19 has had a strong catalyst effect on the financial services sector and significantly increased the importance of digitalisation. In order to benefit from the ongoing digitalisation of regulatory compliance, it is key to understand how COVID-19 has reinforced certain trends that already existed pre-crisis.
Protection is good, strengthening defences is better
Swiss edition of the «24th Annual CEO Survey» What the 111 Swiss CEOs said about cybersecurity and it's importance.
