{{item.videoDuration}}
{{item.title}}
{{item.videoDuration}}
Our latest research and insights: Digital
{{filterContent.facetedTitle}}
{{contentList.dataService.numberHits}} {{contentList.dataService.numberHits == 1 ? 'result' : 'results'}}
{{contentList.loadingText}}
{{contentList.loadingText}}
The Artificial Intelligence Act demystified
Artificial intelligence (AI) is an emerging general-purpose technology: a highly powerful family of computer programming techniques. The uptake of AI systems has a strong potential to bring societal benefits, economic growth and enhance EU innovation and global competitiveness. However, in certain cases, the use of AI systems can create problems.
Ransomware as a business model
Once your system is infiltrated, whole sections of the #ransomware value chain are waiting to maximise the damage (to you) and profit (for them). Are you strong enough to resist debilitating long-term infection?
Handling of employee data
According to Swiss labour law, the employer must protect and respect the personality of the employee. Just as quickly as the pandemic hit us, the topic of employee monitoring became present . But is an employer allowed to monitor its employees? In short, there are limits to what the employer can do as control over one’s personal data is a fundamental right.
Marketing Operating Model
How to create the basis for successful campaigns that meet and exceed the constantly evolving expectations of the connected customer.
Case study on marketing transformation
The five steps that helped PwC Switzerland achieve a 27% increase in marketing effectiveness through better marketing planning
Cyber Threats 2021: A Year in Retrospect
PwC's Global Threat Intelligence team has identified several worrying trends based on extensive data sets from global projects, such as incident response cases, managed threat hunting services, or post-incident analysis of cyberattacks as well as many other sources.
Cryptoassets Survey 2021/22
This survey was conducted by the Financial Services Advisory team between October and November 2021 through an online questionnaire distributed to industry leaders around in Switzerland. At the time of their response, 36% of the respondents occupied a board member, non-executive director, or executive role, and 56% a management or senior management position within their respective organizations.
The Data Protection Advisor (DPA)
In the revised Federal Act on Data Protection (revFADP), a new position called the Data Protection Advisor – the Swiss counterpart of the EU Data Protection Officer (DPO) – has been created. At first glance, this position seems similar to its EU counterpart as envisaged in the General Data Protection Regulation (GDPR). What are the main differences between these two positions?
Go-to-Market strategy for customer-centric digital health solutions
In recent times, digital solutions have taken the pharma and medtech industry by storm. While commercial teams have an intensive track record of successfully commercialising drug products, the pharma and medtech industries have not been able to make digital solutions commercially viable. In this article, we highlight the most common challenges that commercial teams face in launching digital solutions, and what they can do to develop a Go-to-Market strategy tailored to digital solutions to increase customer uptake.
Sensitive personal data - What should you consider?
The term “sensitive personal data” has been an important topic during the pandemic, be it in relation to the COVID-App or to measures at the workplace. How is sensitive data different from non-sensitive personal data and what needs to be considered in their processing?
Ransomware as a business model
Cybercriminals take the path of least resistance. Find out from our blogpost whether you’re making life hard enough to prevent them attacking in the first place or stop further damage if they do find a gap in your defences.
The basics of data security under the revised Federal Data Protection Act
The importance of data security is constantly increasing. It is important that companies know their data flows and can protect them. Data management should be continuously analysed and the processes should be adjusted accordingly.
