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Our latest research and insights: Digital

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Go-to-Market strategy for customer-centric digital health solutions

Go-to-Market strategy for customer-centric digital health solutions

In recent times, digital solutions have taken the pharma and medtech industry by storm. While commercial teams have an intensive track record of successfully commercialising drug products, the pharma and medtech industries have not been able to make digital solutions commercially viable. In this article, we highlight the most common challenges that commercial teams face in launching digital solutions, and what they can do to develop a Go-to-Market strategy tailored to digital solutions to increase customer uptake.