Skip to content Skip to footer
Search
PwC

Menu

Events

Loading Results

Customer Centric Transformation

Put the customers at the core of your business. Then see what happens.

Real transformation starts with you

Do you want to make real transformation happen, to grow your business and to create a better experience for everybody? To achieve this goal you need the perfect mix of technology, business change, and people engagement. With our full suite of strategy-led, data-driven, and technology-supported solutions – from marketing and sales to pricing, distribution, and services – we help you fine-tune your customer relationships and enable you to master all dimensions of your customer centric transformation.

Explore our services Get in touch

Customer Centric Transformation

Services

Build a better relationship with your customers

Transform into a customer-driven organisation and create closeness. With the help of our five core offerings you can make change real and lift your products and services to a new level.

 

Take marketing, pricing, sales, and service to a new level – based on your customers’ needs.

You know what your customers want. But do you also know what they need?

Scale-up your digital commerce with the help of complete customer centricity and seamless sales processes.

How do you get the best possible price in the market? Smart pricing creates business opportunities.

Stand out from your competitors through excellent service with innovative strategies and modern technologies.

< Back

< Back
[+] Read More

«Solving important business challenges requires two key factors: the right mindset and state-of-the-art technology solutions. PwC is the partner you can trust to successfully master your digital transformation and to launch a new era for your company.»

Alexander Schultz-WirthPartner, Leader Customer Centric Transformation, PwC Switzerland

What our clients say

Financial services

A multinational reinsurance company wants to develop and implement a clean and systematic market cultivation approach that enables a targeted and individual end-to-end customer experience across all touchpoints. One of the key challenges was the complexity and diversity of the client’s global organisation.

Read how we developed a marketing playbook with tangible and ready to use measures to create an immediate impact in the market.

Read the case study
 

«Marketing transformation is more than taking marketing activities to a new level and providing tailor-made customer journeys. It’s about putting people centre-stage. Only a change in mindset delivers sustainable results.»

Jan-Hendrik Völker-Albert Chief Marketing Officer PwC Switzerland & Digital Marketing Lead PwC Europe

Alexander Schultz-Wirth

Alexander is a Partner and leads the Customer Centric Transformation team in Switzerland. He managed several system implementation projects in the areas of CRM, marketing, operational risk, and securities order management. 

Email | LinkedIn

Oliver Ripplinger

Oliver has more than 12 years of experience in managing critically important digital transformation programmes. He puts a strong focus on client strategy and leverages his experience from global Salesforce implementations for the benefit of clients. 

Email | LinkedIn

Michael Plassmann

Michael has extensive experience in implementing customer transformation projects, including redesigning the B2C and B2B customer experience, integrating customer and omni-channel solutions, and taking target operating models to the next level. 

Email | LinkedIn

Pharma and Life Sciences

Our client, an internationally active pharmaceutical company, is aiming to set up the structure and new organisational processes needed to enter the European market with an innovative drug. The key challenge was to commercialise a new pharmaceutical product in a rapidly changing industry.

Read how we developed a roadmap and the necessary tools for a successful implementation phase.

Read the case study
 

«PwC helped us develop our understanding of the labeled indication market in Europe. They showed us how to optimally access this market and with which organizational setup, manpower and skillset. Their analysis provided us with a clear plan on how to achieve our growth targets.»

Client International pharmaceutical company

Tareck Raafat

Tareck Raafat, PhD, is Partner Life Sciences Consulting and Customer Centric Transformation at PwC Switzerland. With a PhD in physics, he has been dedicated to the development and implementation of disruptive and innovative technologies for more than twenty years. 

Email | LinkedIn

Non-profit organisations (NPO)

To meet the new demands of their stakeholders, NPOs must innovate their offerings, and they need a comprehensive IT infrastructure, efficient applications, and an agile approach to data.

Read how our solution drives the digital transformation of an NPO.

Read the case study
 

«A key component of a successful NPO solution is to involve employees in the optimisation process and to show them the benefits that will accrue to them and their organisation.»

Oliver Ripplinger Director Customer Centric Transformation, PwC Switzerland

Alexander Schultz-Wirth

Alexander is a Partner and leads the Customer Centric Transformation team in Switzerland. He managed several system implementation projects in the areas of CRM, marketing, operational risk, and securities order management. 

Email | LinkedIn

Oliver Ripplinger

Oliver has more than 12 years of experience in managing critically important digital transformation programmes. He puts a strong focus on client strategy and leverages his experience from global Salesforce implementations for the benefit of clients. 

Email | LinkedIn

Michael Plassmann

Michael has extensive experience in implementing customer transformation projects, including redesigning the B2C and B2B customer experience, integrating customer and omni-channel solutions, and taking target operating models to the next level. 

Email | LinkedIn

Industrial manufacturing and automotive

Our customer, a producer of premium passenger cars, wants to digitise its marketing with the help of salesforce. One of the challenges was to fit agile teams and processes into the engineering-driven corporate culture of the automotive manufacturer.

Read about our agile and closed DevOps approach.

Read the case study

«The client's marketing transformation required shoulder-to-shoulder integration of its 100-year-old corporate culture with Salesforce's speed of innovation. Meeting this challenge has been equally demanding and satisfying for the client and PwC.»

Mathias Elsässer Partner, Marketing Advisory, PwC Germany

Carl Haynie

Carl leads PwC's customer transformation practice in EMEA and helps companies to grow. He has in-depth knowledge and experience in front office transformations,  sales effectiveness, process design, business case development and agile programme management. 

Email | LinkedIn

Consumer Markets

In today’s business reality, customers are in control. What does this mean for your business strategy? You need to provide your customers a seamless and fully digital experience. And why should you choose us as your trusted transformation partner? Because we have been through the same experience ourselves. 

Read how we turned our marketing into a business driver by leveraging new tools and technologies, engaging and training our people, and adapting our strategy and processes.

Read the case study

«We drive commercial impact aligned to the firm’s purpose by creating outstanding individual experiences that bring our people and our clients together.»

Jan-Hendrik Völker-Albert Chief Marketing Officer PwC Switzerland & Digital Marketing Lead PwC Europe

Guillaume Quack

GuilIaume is a management consultant with 10 years of experience in delivering complex, technology-enabled business transformation programmes in customer-oriented functions in the consumer goods industry. 

Email | LinkedIn

Launch your Customer Centric Transformation with us.

PwC supports you in your entire transformation journey – from strategy and execution to platform implementation and integration. Make transformation real.

https://pages.pwc.ch/core-contact-page?form_id=7014L0000002SvOQAU&embed=true&lang=en

Our alliance partners in transformation

Our alliance ecosystem offers a new equation for better results

Your business transformation needs are the reason why we have developed strong alliances with some of today’s leading technology companies, like SAP, Salesforce and Microsoft. By combining PwC’s know-how and experience with our partners’ technology, we can help you solve your most critical business issues. Whether your focus is on moving to the cloud, speeding up innovation, or transforming your business – PwC and our partners are here to assist you.

Learn more about our alliances

Alliances Customer Centric Transformation

This might also interest you

For a more in-depth exploration of specific areas or key issues in your transformation, check out the blog posts, podcasts and themed publications from our experts.

Contact us

Alexander Schultz-Wirth

Alexander Schultz-Wirth

Partner FS Technology Consulting and Customer Centric Transformation, PwC Switzerland

Tel: +41 58 792 47 97

Tareck Raafat

Tareck Raafat

Partner Life Sciences Consulting and Customer Centric Transformation, PwC Switzerland

Tel: +41 58 792 55 63

Oliver Ripplinger

Oliver Ripplinger

Director, Customer Centric Transformation, PwC Switzerland

Tel: +41 58 792 4754

Carl Haynie

Carl Haynie

Director, Customer Centric Transformation, PwC Switzerland

Tel: +41 79 597 23 32

Guillaume Quack

Guillaume Quack

Senior Manager, Customer Centric Transformation, PwC Switzerland

Tel: +41 58 792 8445

Michael Plassmann

Michael Plassmann

Senior Manager, Customer Centric Transformation, PwC Switzerland

Tel: +41 58 792 29 35

Jan-Hendrik Völker-Albert

Jan-Hendrik Völker-Albert

Chief Marketing Officer PwC Switzerland & Digital Marketing Lead PwC Europe, PwC Switzerland

Tel: +41 58 792 1885