Put the customers at the core of your business. Then see what happens.
Do you want to make real transformation happen, to grow your business and to create a better experience for everybody? To achieve this goal you need the perfect mix of technology, business change, and people engagement. With our full suite of strategy-led, data-driven, and technology-supported solutions – from marketing and sales to pricing, distribution, and services – we help you fine-tune your customer relationships and enable you to master all dimensions of your customer centric transformation.
Build a better relationship with your customers
Transform into a customer-driven organisation and create closeness. With the help of our five core offerings you can make change real and lift your products and services to a new level.
Take marketing, pricing, sales, and service to a new level – based on your customers’ needs.
You know what your customers want. But do you also know what they need?
Scale-up your digital commerce with the help of complete customer centricity and seamless sales processes.
How do you get the best possible price in the market? Smart pricing creates business opportunities.
Stand out from your competitors through excellent service with innovative strategies and modern technologies.
"Solving important business challenges requires two key factors: the right mindset and state-of-the-art technology solutions. PwC is the partner you can trust to successfully master your digital transformation and to launch a new era for your company."
A multinational reinsurance company wants to develop and implement a clean and systematic market cultivation approach that enables a targeted and individual end-to-end customer experience across all touchpoints. One of the key challenges was the complexity and diversity of the client’s global organisation.
Read how we developed a marketing playbook with tangible and ready to use measures to create an immediate impact in the market.
"Marketing transformation is more than taking marketing activities to a new level and providing tailor-made customer journeys. It’s about putting people centre-stage. Only a change in mindset delivers sustainable results."
Our client, an internationally active pharmaceutical company, is aiming to set up the structure and new organisational processes needed to enter the European market with an innovative drug. The key challenge was to commercialise a new pharmaceutical product in a rapidly changing industry.
Read how we developed a roadmap and the necessary tools for a successful implementation phase.
"PwC helped us develop our understanding of the labeled indication market in Europe. They showed us how to optimally access this market and with which organizational setup, manpower and skillset. Their analysis provided us with a clear plan on how to achieve our growth targets."
To meet the new demands of their stakeholders, NPOs must innovate their offerings, and they need a comprehensive IT infrastructure, efficient applications, and an agile approach to data.
Read how our solution drives the digital transformation of an NPO.
"A key component of a successful NPO solution is to involve employees in the optimisation process and to show them the benefits that will accrue to them and their organisation."
Our customer, a producer of premium passenger cars, wants to digitise its marketing with the help of salesforce. One of the challenges was to fit agile teams and processes into the engineering-driven corporate culture of the automotive manufacturer.
Read about our agile and closed DevOps approach.
"The client's marketing transformation required shoulder-to-shoulder integration of its 100-year-old corporate culture with Salesforce's speed of innovation. Meeting this challenge has been equally demanding and satisfying for the client and PwC."
Michael has more than 15 years of experience in management consulting with a focus on the industrial manufacturing, automotive, retail, and consumer industries. His fields of expertise include customer centricity, value-based selling, customer journey management, as well as behavioural branding.
Dr. Michael Betz and Carl Haynie, PwC Switzerland, talk about why B2B businesses need to move to e-commerce if they don’t want to lose out.
Oliver Ripplinger talks to Dr. Michael Betz about the challenges of sales operating models. He explains why a holistic view is key and how more structure and a greater involvement of the marketing function will lead to more sales.
In today’s business reality, customers are in control. What does this mean for your business strategy? You need to provide your customers a seamless and fully digital experience. And why should you choose us as your trusted transformation partner? Because we have been through the same experience ourselves.
Read how we turned our marketing into a business driver by leveraging new tools and technologies, engaging and training our people, and adapting our strategy and processes.
"We drive commercial impact aligned to the firm’s purpose by creating outstanding individual experiences that bring our people and our clients together."
Michael has more than 15 years of experience in management consulting with a focus on the industrial manufacturing, automotive, retail, and consumer industries. His fields of expertise include customer centricity, value-based selling, customer journey management, as well as behavioural branding.
We advise the Swiss healthcare industry by providing data-based solutions designed to improve service quality and boost margins. We support you in all aspects of your own transformation.
While their ultimate goal is to identify illnesses more quickly and optimise treatment methods, hospitals and other healthcare facilities also have to navigate a complex world of fees and successfully overcome financial challenges. We help you cut costs and implement more efficient processes and procedures.
At PwC, we help our clients analyse patient data in real time. This results in new insights, greater efficiency and more satisfied patients.
PwC supports you in your entire transformation journey – from strategy and execution to platform implementation and integration. Make transformation real.
https://pages.pwc.ch/core-contact-page?form_id=7014L0000002SvOQAU&embed=true&lang=en
Your business transformation needs are the reason why we have developed strong alliances with some of today’s leading technology companies, like SAP, Salesforce and Microsoft. By combining PwC’s know-how and experience with our partners’ technology, we can help you solve your most critical business issues. Whether your focus is on moving to the cloud, speeding up innovation, or transforming your business – PwC and our partners are here to assist you.
For a more in-depth exploration of specific areas or key issues in your transformation, check out the blog posts, podcasts and themed publications from our experts.
Alexander Schultz-Wirth
Partner FS Technology Consulting and Customer Centric Transformation, PwC Switzerland
Tel: +41 58 792 47 97
Tareck Raafat
Partner Life Sciences Consulting and Customer Centric Transformation, PwC Switzerland
Tel: +41 58 792 55 63
Director, Customer Centric Transformation, PwC Switzerland
Tel: +41 58 792 4754
Senior Manager, Customer Centric Transformation, PwC Switzerland
Tel: +41 58 792 27 20
Michael Plassmann
Senior Manager, Customer Centric Transformation, PwC Switzerland
Tel: +41 58 792 29 35
Chief Marketing Officer PwC Switzerland & Digital Marketing Lead PwC Europe, PwC Switzerland
Tel: +41 58 792 1885
